Joyride Transit was created to help people navigate their local transit systems quickly and easily.
Certain stops in the city have many different routes running through them, so riders needed a simple way to distinguish between them.
Joyride allows riders to quickly purchase tickets in the app, as well as view bus routes in real time on a map.
Research for this application began with competitive analysis and market research. I needed to find out how other products had been successful in this area. I then moved onto user surveys and follow up interviews. Using the data gathered from these research methods, I was able to develop user personas and user journey maps. These journey maps would then become a foundation on which to build my user flows.
Most of the people I surveyed were young professionals, so they became my primary personas.
I chose to call my transit app “Joyride”. During my research I found that a majority of people do not find riding the bus to be particularly enjoyable. My hope is that a delightful, easy to use app will help to
improve people’s overall ride experience.
I have chosen to use the typeface family “Inter” for my transit application. It is a legible, approachable, practical websafe font that will be provide my app with a modernized look and feel.
I chose a color palette that felt light and welcoming but also included a dark tone that could be used in contrast. I want my app to be friendly, accessible and subtle.
I conducted a few usability tests (via Zoom) on my prototype to work out some of the kinks. I was able to make some minor adjustments to the layout and got some great input for future iterations of the product.
At some point I would love to hook up with and iOS or Android developer to make this app a reality. I believe it could have a large impact on the daily lives of so many people.