Joyride Transit

A mobile application designed for city transit riders.

Client
A Mid-Sized US City
Project Type
Product Design
Date
Oct 2020
 - 
Oct 2020
Services
UX / UI design

Joyride Transit

Joyride Transit was created to help people navigate their local transit systems quickly and easily.

Problem:

Certain stops in the city have many different routes running through them, so riders needed a simple way to distinguish between them.

Solution:

Joyride allows riders to quickly purchase tickets in the app, as well as view bus routes in real time on a map.

Research / Ideation

User research:

Research for this application began with competitive analysis and market research. I needed to find out how other products had been successful in this area. I then moved onto user surveys and follow up interviews. Using the data gathered from these research methods, I was able to develop user personas and user journey maps. These journey maps would then become a foundation on which to build my user flows.

Most important features

Full User Research survey available here.

Initial research insights presentation available here.

Persona development:

Most of the people I surveyed were young professionals, so they became my primary personas.

Joyride Transit persona journey map

User flows:

Sample User Flow

Wireframes:

Branding / Prototype / Testing

Branding:

I chose to call my transit app “Joyride”. During my research I found that a majority of people do not find riding the bus to be particularly enjoyable. My hope is that a delightful, easy to use app will help to
improve people’s overall ride experience.

Logo and wordmark

Type:

I have chosen to use the typeface family “Inter” for my transit application. It is a legible, approachable, practical websafe font that will be provide my app with a modernized look and feel.

Color:

I chose a color palette that felt light and welcoming but also included a dark tone that could be used in contrast. I want my app to be friendly, accessible and subtle.

Joyride Transit colors

Prototype:

Clickable prototype available here.

Usability testing:

I conducted a few usability tests (via Zoom) on my prototype to work out some of the kinks. I was able to make some minor adjustments to the layout and got some great input for future iterations of the product.

Future plans:

At some point I would love to hook up with and iOS or Android developer to make this app a reality. I believe it could have a large impact on the daily lives of so many people.

Full project presentation slide deck available here.